Making a Living as a Tarot Reader

making a living as a tarot reader
Temple Newsam House Leeds, February 2013

When I started my Tarot business in 2006, I was terribly naive and ignorant. Nevertheless, in typical Fool-fashion I pursued my dream without knowledge, planning and foresight.

Shortly after my launch, a sudden health scare with a traumatic stint in hospital followed by a scary operation six months later didn’t help either.

But I had to keep going, because I couldn’t afford to wait for some bureaucrat to create a suitable job for me (one that allowed me to work flexible hours AND was intellectually stimulating, too).

So, here I am, seven years later, still alive to tell the tale. It has been a roller coaster ride, and today I am in a position that allows me to make a modest living from doing what I love.

“Modest” is a good description of my income; after ten years of working in a stressful but lucrative corporate world, starting my own business as a Tarot reader meant down-shifting, to put it mildly.

What have I learned along the way?

1. Be authentic

Do it your own way. Don’t compare yourself with others or imitate them; find your own voice and style. Create your own niche. Offer something different and unique, i.e. offer your feelings, opinions and true personality. Find new ways of expressing your knowledge.

2. Be generous

Share your knowledge freely on your website. The more you share for free, the more your content is shared and the number of your readers grows. You will also increase sales of the products you do charge money for, because your readers have learned more about you and what you can offer.

3. Network

Don’t try this all on your own. Connect with like-minded folk, make friends, support others in their ventures, and you will be supported in return. I have noticed a few people online, who didn’t make it, because they failed to maintain a support network that reached well beyond the limited Tarot community. Spread your wings. Collaborate. Don’t ignore people, who support you.

4. There is no competition

I don’t see my fellow Tarot readers as competitors. Just like lawyers, accountants, hairdressers and so forth, there is plenty of opportunities for all of us. We are all unique, offering different approaches and services, and clients should have a healthy choice when they are looking for Tarot guidance or teaching.

I don’t hesitate to recommend fellow Tarot readers, whose work I admire and respect. It adds to my reputation, and I admit that I learn from them, too! Follow me on Twitter and join my Facebook page to see who I adore and recommend.

5. Evolve

I started off with a website created in MS Publisher and now run four websites/blogs using WordPress and Blogger. I began with Tarot and now incorporate astrology, spirituality, positive and conscious living, self-development… the whole shebang.

I’ve created eCourses and eBooks, and I will be creating more. It’s important not to stand still but to grow and develop your business. Learn from your mistakes and ditch what doesn’t work for you, so you can concentrate on implementing new ideas that do.

6. Be honest

Don’t hype; don’t make promises. A Tarot reading isn’t a miracle cure or solves a problem from one minute to the next. Learning Tarot takes perseverance and commitment. Clients can have unrealistic expectations; make sure you don’t feed them with exaggerated claims.

7. Get help

Don’t wait too long for professional business coaching if you get stuck. It can save your business and is worth the money. Coaching has helped me double my income.

No, I’m not earning a six-figure sum, but paying my monthly bills has become a little more comfortable. And I also have a clear vision about how I can develop my business further.

8. Declutter

Applying the Zen philosophy to your business (and indeed life!) can accelerate your creativity, productivity and efficiency. I used to have over 200 emails in my inbox (urgh!), which I have now cut down to 10 (ideally should be ZERO at the end of the day).

My workspace is clutter-free, and important paperwork filed rather than floating around randomly. Keep your mind clutter-free by making notes of your ideas and to-dos; this way you don’t try so hard to remember the important bits. I just love my A4 task notebook! Remember, your surroundings can reflect your state of mind.

9. Take time out

When you are enthusiastic about your business and love what you do, it’s easy to work every day for many hours including the weekend. After all, it often doesn’t feel like work at all, but it is important to switch off on a regular basis. Set times for breaks and stick to them. This will help you find new inspiration and recharge your batteries too. After all, you don’t want to run out of steam or suffer burn-out.

10. Limit your time on the internet

If you are marketing your business online, then you can take advantage of automated services, which help you spend your time on the internet more efficiently. I use to schedule my social media marketing 24/7.

It has significantly reduced my time spent on repetitive tasks, and it generated new business too, because I could run my marketing campaigns at times when I was actually asleep.

I don’t hang out on Facebook either; only occasional updates. I prefer to be busy creating, research new ideas and just post status updates I feel are really important.

A few months ago I started my new website Tarot for Business, on which I share knowledge and experience about how to combine Tarot and spirituality with creating a fulfilling working life.

In the meantime, my journey is still continuing and evolving, and I’d love to hear about yours.

Warmest wishes,


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Why I no longer rephrase my Clients’ Questions

Why I no longer rephrase my clients' questionsAs a professional Tarot Reader I have been asked hundreds of questions, such as “Is my husband cheating on me?”, “Will I ever find love again?“, “Am I pregnant?”, “When will I get a new job?“, “Does he love me?“, ” and so forth…

At first glance it’s easy to roll your eyes at some of the questions, but I have learned over the years to take these questions seriously and treat them with respect; after all they reflect my client’s deepest concern/worry/fear/mystery, and it is the main purpose of my work to offer the best and clearest answer I can possibly give.

When I started learning Tarot many years ago, I was taught to ask the “right” questions, and there is no doubt that they do invite insightful and enlightening readings in return.

However, I cannot assume that my clients have had a crash course in tarot and question phrasing before they contact me for a reading.

Now it no longer feels right for me to make changes to questions, dilute them, make them fit or even make them more vague for the following reasons:

  • Rephrasing a question is judgemental. It implies the client is judged as being stupid, silly, careless, dim, ridiculous…etc. Surely he/she could have thought of a more “empowering” or “intelligent” question to ask? Tut tuut…
  • Rephrasing a question is condescending and suggests a hint of arrogance. Tarot Readers are NOT superior to their clients, and they shouldn’t give that impression by lecturing them about better choice of words.
  • Rephrasing a question is rude. Bear in mind that some clients will feel offended. Do your best to avoid that.
  • Rephrasing a question can knock a client’s confidence. They have taken the courage to ask you something that plays on their mind, troubles them, and all they get in return is some “friendly advice” on how to ask the right question. Ouch.

Can you remember your school days, when your teacher said “Don’t be afraid to ask. It doesn’t matter if you think it’s a stupid question. Just ask.” You were encouraged to open up without worrying about being ridiculed, and this is my philosophy when it comes to tarot questions my clients ask me.


what if you feel uncomfortable answering certain questions?

It’s perfectly okay to say no, and I’m perfectly fine with admitting that my abilities are limited: I’m not a qualified doctor, lawyer or financial adviser, and I cannot connect with dead people.

If I feel uncomfortable with a question, I am honest and let the client know I cannot answer it. It’s the extreme ones like “pregnancy”, which I have to decline, but thankfully they come up very rarely.

My experience over the years has also taught me that many questions I would have dismissed immediately in the past were actually quite interesting on second glance and lent themselves to deeper exploration, just like the famous “Will I ever find love again?

It is always worthwhile giving any question careful consideration and regard it as an inspirational challenge to answer it with humility, grace and integrity for the highest good of the person, who is asking. So much better than slapping the client in the face with a rephrase.

Warmest Wishes,


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